Yui by Noriko
Yui by Noriko: The Wavy Bob, New for 2026
If you love effortless, lived-in waves, meet Yui by Noriko. Noriko calls it "the wavy bob": a collarbone-grazing style with soft, tousled waves and long, face-framing layers that looks like you just ran your fingers through it.
Yui is one of three new styles in the Noriko 2026 Collection, alongside Ami and Mio, arriving from Noriko in late October. Every one is built with an extended lace front and a partial monofilament top, so the hairline and part look natural up close.
Soft, Tousled Waves
Yui sits just at the collarbone, with loose waves that start below the ears and give the style body and movement. Long, face-framing layers soften the look around the cheekbones, and the easy part lets the waves fall naturally on either side. It's relaxed and modern, the kind of hair that looks good with no effort at all.
Heat Friendly Fiber
Because Yui is made with Heat Friendly fiber, you can loosen the waves for a beachier look, smooth them out for a sleek bob, or add more bend with a curling wand. Use a heat protectant made for synthetic fiber and start on a low setting. At 4.4 oz, it stays comfortable all day.
Extended Lace Front and Partial Mono
Yui's extended lace front reaches a little further back than a standard lace front, giving you a natural-looking hairline you can wear brushed back or off the face. The partial monofilament top gives a realistic, scalp-like part where it shows most, while the rest of the cap stays light and breathable.
Style Highlights
- Collarbone-length wavy bob with soft, tousled waves
- Long, face-framing layers
- Heat Friendly fiber for styling with hot tools
- Extended lace front and partial monofilament top
- 22 shades, including new-for-2026 Glazed Caramel-R
Colors
Yui has the widest palette of the three, with 22 shades: brunettes like Bronde-R, Caffe Misto-R, Snowy Umber-R, Tres Chocolate-R and Marble Brown-R; blondes like Milky Opal-R, Sandy Beige Blond-R, Sea Salt Blond-R, White Rose Blond-R, Creamy Toffee-R, Mochaccino-R and Rose Gold-R; reds Glazed Auburn-R and Rusty Sunrise-R; Mushroom Grey-R; and Melted Marshmallow-R. Brown Topaz, Chocolate Swirl, Dark Chocolate, Ginger Brown and Silver Stone are non-rooted. It also debuts Noriko's new 2026 shade, Glazed Caramel-R: rich warm brown and dark blonde tones are paired with naturally placed ashy highlights, creating beautiful dimension and movement. Dark root adds depth for a polished, salon-fresh finish with a modern edge.
Find Your Perfect Match
Want to see Yui on you before you order? Upload a selfie to MyHairMagic for a virtual try-on, check which shapes flatter you most with the Face Shape Detector, and compare shades side by side in our Color Guide Tool. For personal color advice, just ask on live chat anytime.
Caring for Yui
Wash Yui every 10 to 14 wears in cool water with a shampoo and conditioner made for synthetic fiber. Blot gently with a towel, never wring, and let it air dry on a wig stand so it keeps its shape. Detangle only when dry, working from the ends upward with a wide-tooth comb. Our Wig Fiber Guide has the full details.
Frequently Asked Questions
Can I make Yui's waves straighter?
Yes. With Heat Friendly fiber you can smooth the waves using a flat iron on a low setting with a heat protectant.
Who is Yui best suited for?
Anyone who wants soft, natural movement at a medium length. The face-framing layers flatter most face shapes, and the lace front and mono part give a natural result.
When will Yui ship?
Yui is new for 2026 and is expected to arrive from Noriko in late October. You can order now, and we'll ship it as soon as it lands and email your tracking.
What cap size is Yui?
Yui is built on an average cap. Measure your head circumference and check our Wig Size Chart by Brand, and reach out if you're unsure.
Is MyHairMail an authorized Noriko dealer?
Yes. MyHairMail is an authorized Noriko retailer, so every Yui ships brand-new in its original manufacturer packaging with full warranty support. US orders over $149 ship free. Browse the full range in our Noriko wigs collection.
See Yui on You
The best way to know whether Yui is right for you is to see it on your own face. Try it in MyHairMagic, then order Yui in your shade. Our live chat is open seven days a week if you have questions.
